6 min read
Vacation Rental Marketing Plan: How to Drive Direct Bookings
Pricing felt risky to short-term rental (STR) operators seven or eight years ago. Then the industry built the muscle. Revenue managers learned how to...
Vacation Rental Management
4 min read
4 AI Prompts to Improve Direct Booking Trust
BookingsCloud: Jun 1, 2026 4:59:02 PM
At BookingsCloud, we spend a lot of time helping vacation rental managers answer one question: “Why are guests still choosing Airbnb when they’re...
3 min read
Rebalancing OTA Dependence in Vacation Rental Growth
BookingsCloud: Apr 30, 2026 10:00:01 AM
For many vacation rental operators, OTAs have long been the primary driver of bookings, but relying on them alone is no longer a sustainable...
5 min read
The Essential Guide to Vacation Rental Marketing Metrics
BookingsCloud: Apr 23, 2026 9:00:02 AM
Your property management software shows occupancy. Your Airbnb dashboard shows bookings. But neither tells you which marketing dollars are actually...
2 min read
Booking Seasonality vs. Revenue Seasonality: Why Marketing Impact Shows Up Before Revenue Does
BookingsCloud: Apr 16, 2026 9:30:00 AM
Vacation rental bookings and revenue do not happen on the same timeline. Guests often commit weeks or months before they arrive. Marketing creates...
2 min read
How Vacation Rental Operators Can Measure What Is Actually Driving Bookings
BookingsCloud: Apr 2, 2026 9:00:02 AM
For many vacation rental operators, marketing data has always been available, but knowing how to use it has been the challenge. In this video, the...
2 min read
How Vacation Rental Operators Can Use Google Analytics to Understand Website Performance
BookingsCloud: Mar 26, 2026 11:15:00 AM
For many short term rental operators, website data has always been available, but knowing what to do with it has been the challenge. In this video,...
4 min read
Beyond Rate Optimization: The New Revenue Management Playbook
By Jon Latorre (CRO & Founder, Pacer) As a short-term rental revenue manager, I spent 2020-2022 doing one thing really well: raising rates. Demand...
4 min read
5 Signs Your STR Company Has Outgrown OTA-Only Distribution
BookingsCloud: Mar 9, 2026 4:04:30 PM
For small operators, online travel agents (OTAs) like Airbnb and Vrbo are often the most efficient growth channels available. They provide global...
1 min read
Driving Demand, Not Just Following It: How BookingsCloud Approaches STR Marketing Differently
BookingsCloud: Feb 19, 2026 10:15:00 AM
The short-term rental world is crowded with marketing platforms promising more direct bookings and less work. They often sound interchangeable, but...