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Cutting-Edge Solutions for Vacation Rental Marketing

Discover how BookingsCloud’s advanced property scoring, smart spend allocation, and data-driven advertising can optimize your marketing efforts and drive results.

Empowering Managers, Owners, and Marketers

BookingsCloud is designed to support vacation rental managers, owners, and marketers with tailored solutions to boost efficiency, control spend, and increase bookings.

Valuable Insights and Support at Your Fingertips

Access guides, case studies, and expert resources to help you maximize the potential of BookingsCloud and stay ahead in vacation rental marketing.

Enhance Your Marketing Strategy with Actionable Analytics

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Why choose BookingsCloud?

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Precision Targeting

Data Driven unit selection targets guest demand, enhancing conversion rates.

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Advanced Scoring

Ensures marketing efforts focus on properties with the highest potential.

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Automate Campaigns

No manual work, launch your campaigns in under a minute using our automation.

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Scalable Growth

Whether managing 10 or 1,000 properties, BookingsCloud delivers results at any scale.

How BookingsCloud Maximizes Your Marketing Impact

Digital marketing is most effective when  the available properties are shown to the ideal audience at the right time. Bookingscloud leverages data science and AI-enabled algorithms to assess your entire portfolio, providing data-driven recommendations that deliver results. Our Advance Optimization score prioritizes where to focus your attention and your marketing dollars, freeing up time, reducing costs and optimizing outcomes.

BookingsCloud Campaigns Dashboard showing Opportunity Score
BookingsCloud Campaigns Dashboard showing how to Update Campaign Properties
BookingsCloud Analytics Dashboard showing the Overview page

The BookingsCloud Platform

Smart Automation for Unmatched Efficiency

BookingsCloud AI Recommendations

Optimize Your Portfolio Performance

The BookingsCloud dashboard offers comprehensive insights into your property portfolio by combining key rental metrics with Google Analytics and conversion data. With advanced filters and customizable reports, you can track performance, identify growth opportunities, and measure marketing impact, all in one intuitive platform.

Total Booking Value (TBV) = rent + fees/options/folio + taxes

Total Revenue = rent + fees/options/folio

  • Recognized: revenue earned when it’s recognized (either check in or check out, industry default is check out)

  • Nightly: revenue generated per night. This can more accurately allocate earnings for reservations spread out over multiple months.

Rent: nightly rate

Fees: all taxable fees, such as housekeeping and booking fees. Sometimes called options, fees, or folio items.

Adj. RevPAR = Adjusted Paid Occupancy % x ADR (or) Total Unit Revenue / Total Available Paid Nights in a given period

Adj. Paid Occupancy = Guest Nights / Nights Available

Length of Stay (LoS): the number of paid nights in a reservation

Booking Window: number of nights between date booked and check-in date

BookingsCloud Opportunity Score

Streamline Your Marketing with Automated Campaign Selection

CloudTheory’s Automated Campaign Selection takes the guesswork out of your marketing efforts. The platform uses real-time data to automatically choose and launch the most effective campaigns based on your inventory, market conditions, and performance trends. This feature saves time, reduces manual effort, and ensures your marketing efforts are always aligned with the highest-priority opportunities, driving better results with minimal input.

More About Our Technology

Insights

Insights

Our platform provides in-depth analytics that help you understand your property’s performance, customer behavior, and market trends. Dive deeper into your data and make strategic decisions that drive meaningful results.

View Insights →

Digital Advertising

Digital Advertising

Maximize your advertising impact with BookingsCloud’s precision-targeted campaigns. Our platform integrates with leading ad platforms to deliver highly targeted ads to the right audience, driving traffic and increasing conversions.

How it Works →

Philosophy

Data-Driven Philosophy

At BookingsCloud, we believe in the power of data to shape smarter decisions. Our platform uses advanced analytics and data science to guide your marketing strategy, helping you optimize spend, increase bookings, and achieve long-term growth.

Our Philosophy →

Take back control of your data with BookingsCloud!

Let BookingsCloud advanced machine learning algorithm optimize your spend, target demand and drive your direct booking strategy.