BookingsCloud
Rebalancing OTA Dependence in Vacation Rental Growth
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Cloud Theory, the owner of BookingsCloud, a pioneering provider of AI-powered vacation rental marketing and analytics software, has announced a strategic partnership with OwnerRez, a leader in the vacation rental industry for channel management, CRM, PM, accounting, messaging, and websites. This collaboration utilizes Cloud Theory’s powerful AI to optimize marketing campaigns that increase direct bookings for OwnerRez clients.
Through this partnership, BookingsCloud’s industry-leading AI platform will integrate seamlessly with OwnerRez's property management software. This powerful union allows OwnerRez customers full access to BookingsCloud’s advanced data science which utilizes digital marketing automation and analytics to maximize a property’s direct bookings. BookingsCloud diligently tracks property performance in real time, and its Marketing Index Score shows owners which properties can benefit the most from additional marketing, which can also be managed by BookingsCloud.
By combining Cloud Theory's AI and marketing expertise with OwnerRez's comprehensive property management tools, vacation rental businesses gain a unified platform to optimize marketing efforts and deliver crucial data and insights to property managers.
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