Precision Targeting
Data Driven unit selection targets guest demand, enhancing conversion rates.
Discover how BookingsCloud’s advanced property scoring, smart spend allocation, and data-driven advertising can optimize your marketing efforts and drive results.
BookingsCloud is designed to support vacation rental managers, owners, and marketers with tailored solutions to boost efficiency, control spend, and increase bookings.
Access guides, case studies, and expert resources to help you maximize the potential of BookingsCloud and stay ahead in vacation rental marketing.
Data Driven unit selection targets guest demand, enhancing conversion rates.
Ensures marketing efforts focus on properties with the highest potential.
No manual work, launch your campaigns in under a minute using our automation.
Whether managing 10 or 1,000 properties, BookingsCloud delivers results at any scale.
Digital marketing is most effective when the available properties are shown to the ideal audience at the right time. Bookingscloud leverages data science and AI-enabled algorithms to assess your entire portfolio, providing data-driven recommendations that deliver results. Our Advance Optimization score prioritizes where to focus your attention and your marketing dollars, freeing up time, reducing costs and optimizing outcomes.
BookingsCloud’s data-driven foundation is powered by our data science team, who continuously refine our advanced machine learning algorithms. This ensures that all your data is consolidated into a single, comprehensive dashboard. Instead of just presenting numbers, our platform provides actionable insights that empower managers to make strategic decisions, optimize revenue strategies, track performance and measure the impact of marketing efforts effectively.
In today’s data-rich environment, simply having data isn’t enough. BookingsCloud continuously refines our approach to systematize data markers, identifying properties that need attention, critical questions to ask, and spotlighting leading indicators that ensure every property is optimized throughout the booking journey. This empowers managers to make informed decisions, enhance revenue strategies and achieve measurable results, all while saving time and reducing manual effort.
Managing marketing campaigns is time-consuming and complex. Identifying properties that need help, crafting copy, building campaigns, deciding on and implementing all the details to optimize your digital campaigns, then tracking results and doing it all over again— this is exactly what BookingsCloud is for.
Our advanced campaign automation feature leverages AI and machine learning to automatically launch and optimize marketing campaigns. We recommend which properties will benefit from marketing, you approve the list and BookingsCloud executes the rest. This ensures the right properties are hyper-targeted to the right guests when they’re ready to book, maximizing efficiency and effectiveness in your marketing efforts.
Efficiency comes from precision targeting. BookingsCloud's advanced analytics identify guests actively searching for properties like yours, ensuring your marketing efforts reach the right audience at the right time. By leveraging real-time online activity and engagement data, our platform optimizes ad spend to capture high-intent travelers. No longer limited by outdated feeder market strategies, our data-driven approach expands your reach to maximize visibility and bookings. Let our technology do the heavy lifting - so you can focus on delivering exceptional guest experiences while we drive the demand.
BookingsCloud’s scaled media spend feature maximizes marketing efficiency by leveraging key digital marketing principles. Our platform uses advanced algorithms to optimize ad spend across your property portfolio, ensuring that every marketing dollar is used effectively.
Larger ad catalogs perform better, so we’ve scaled our campaign pricing to ensure that the cost per property decreases as you add more properties. This approach not only enhances engagement but also creates a network effect, reducing the incremental marketing cost per property. By optimizing ad spend and leveraging economies of scale, BookingsCloud ensures that your marketing efforts are both efficient and effective, driving more bookings and maximizing your return on investment.
BookingsCloud’s foundation in data science and machine learning allows us to offer our platform and marketing campaign automation to managers of any size. Whether you manage 10 properties or 1,000, BookingsCloud adapts seamlessly to your portfolio, ensuring that your marketing efforts remain efficient and effective.
Our scalable solutions empower you to focus on strategic growth and delivering exceptional guest experiences, confident that your marketing platform can handle the increasing demands of your expanding business. As your portfolio grows, BookingsCloud continues to provide precise targeting, automated campaigns, and actionable insights, maximizing your return on investment and supporting your long-term success.
The BookingsCloud dashboard offers comprehensive insights into your property portfolio by combining key rental metrics with Google Analytics and conversion data. With advanced filters and customizable reports, you can track performance, identify growth opportunities, and measure marketing impact, all in one intuitive platform.
Total Booking Value (TBV) = rent + fees/options/folio + taxes
Total Revenue = rent + fees/options/folio
Recognized: revenue earned when it’s recognized (either check in or check out, industry default is check out)
Nightly: revenue generated per night. This can more accurately allocate earnings for reservations spread out over multiple months.
Rent: nightly rate
Fees: all taxable fees, such as housekeeping and booking fees. Sometimes called options, fees, or folio items.
Adj. RevPAR = Adjusted Paid Occupancy % x ADR (or) Total Unit Revenue / Total Available Paid Nights in a given period
Adj. Paid Occupancy = Guest Nights / Nights Available
Length of Stay (LoS): the number of paid nights in a reservation
Booking Window: number of nights between date booked and check-in date
CloudTheory’s Automated Campaign Selection takes the guesswork out of your marketing efforts. The platform uses real-time data to automatically choose and launch the most effective campaigns based on your inventory, market conditions, and performance trends. This feature saves time, reduces manual effort, and ensures your marketing efforts are always aligned with the highest-priority opportunities, driving better results with minimal input.
Our platform provides in-depth analytics that help you understand your property’s performance, customer behavior, and market trends. Dive deeper into your data and make strategic decisions that drive meaningful results.
View Insights →
Maximize your advertising impact with BookingsCloud’s precision-targeted campaigns. Our platform integrates with leading ad platforms to deliver highly targeted ads to the right audience, driving traffic and increasing conversions.
How it Works →
At BookingsCloud, we believe in the power of data to shape smarter decisions. Our platform uses advanced analytics and data science to guide your marketing strategy, helping you optimize spend, increase bookings, and achieve long-term growth.
Our Philosophy →
Let BookingsCloud advanced machine learning algorithm optimize your spend, target demand and drive your direct booking strategy.