For years, short term rental teams have had access to more data than ever before. The challenge has never been visibility. It has been action.
In this conversation, Amber Knight, General Manager at BookingsCloud, and Jason Sprenkle, CEO of Key Data, break down where most teams get stuck and why combining trusted market intelligence with automated marketing execution is changing how demand is generated in the vacation rental industry.
Across the industry, teams are operating lean while being asked to do more. Pricing, pacing, marketing, and distribution all need to work together across dozens or hundreds of properties.
According to Jason, the challenge has existed for more than two decades. Teams often struggle to answer one fundamental question:
When is a performance issue a pricing problem, and when is it a demand problem?
Key Data helps surface those insights by showing how properties are performing relative to the market. But insight alone does not solve the issue if teams cannot act quickly.
Amber highlights that one of the biggest gaps she sees is between revenue management and marketing teams.
Revenue managers have relied on data for years to guide pricing and pacing decisions. Marketing teams, on the other hand, have often lacked the tools or time to act on similar insights.
The result is a familiar pattern. Teams can see occupancy gaps or underperforming listings on a dashboard, but the manual effort required to fix the issue slows everything down.
This “what now” moment is where demand opportunities are often lost.
Jason points out that many platforms offer incremental improvements, but very few attempt to solve the full problem.
Identifying an opportunity is only half the equation. Teams still need a way to execute efficiently, without adding complexity or operational overhead.
This is where automation becomes critical. By pairing Key Data’s ability to surface market opportunities with BookingsCloud’s automated campaign execution, teams can move directly from insight to action.
The partnership between BookingsCloud and Key Data was built around a simple idea.
Key Data identifies where demand exists, where performance is lagging, and where revenue is being left on the table. BookingsCloud takes those signals and automatically executes targeted marketing campaigns designed to bring high intent travelers directly to property pages.
Just as importantly, the platform shows what is working by tying campaigns back to clear performance metrics and return on ad spend.
As Jason explains, the two platforms were effectively made to work together. One identifies the opportunity. The other delivers the action and proves the impact.
For property managers and owner operators, this approach removes guesswork.
Instead of manually deciding where to spend marketing dollars or managing campaigns across dozens of listings, teams can focus their attention where it matters most. Automated demand fills availability gaps faster, supports occupancy goals, and reduces reliance on third party channels.
Amber is especially excited about what happens when marketing and revenue teams finally operate from the same data foundation. When pricing decisions and demand generation are aligned, early results show stronger visibility, improved occupancy, and more consistent performance across portfolios.
This discussion offers a clear look at why data alone is not enough and how automation is helping short term rental teams act faster and smarter.
Watch the full leadership conversation above to hear directly from Amber Knight and Jason Sprenkle on how turning data into action is reshaping demand generation for vacation rentals.
Learn more about the partnership.