How to Plan a Direct Booking Quarter Around Obtainable Revenue
Most direct-booking quarters get planned the same way. An executive sets a revenue target, the revenue manager translates it into occupancy and ADR...
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Most direct-booking quarters get planned the same way. An executive sets a revenue target, the revenue manager translates it into occupancy and ADR...
Most revenue teams can tell you whether their portfolio is pacing ahead of or behind target. But fewer can answer the questions that matter more once...
When bookings slow down, most operators drop their rates. It feels logical, but it’s actually just a symptom of low demand, not a strategy for...
In most short-term rental (STR) businesses, the revenue manager looks at the pacing report every morning, and the marketer works from a separate...
Pricing felt risky to short-term rental (STR) operators seven or eight years ago. Then the industry built the muscle. Revenue managers learned how to...
At BookingsCloud, we spend a lot of time helping vacation rental managers answer one question: “Why are guests still choosing Airbnb when they’re...
For many vacation rental operators, OTAs have long been the primary driver of bookings, but relying on them alone is no longer a sustainable...
Your property management software shows occupancy. Your Airbnb dashboard shows bookings. But neither tells you which marketing dollars are actually...
Vacation rental bookings and revenue do not happen on the same timeline. Guests often commit weeks or months before they arrive. Marketing creates...
For many vacation rental operators, marketing data has always been available, but knowing how to use it has been the challenge. In this video, the...